Our custom printed leaflets are available in 7 paper stocks:
- 100gsm uncoated recycled laser bond paper
- 100gsm silk art paper
- 115gsm gloss art paper
- 130gsm gloss art paper
- 150gsm gloss art paper
- 160gsm recycled uncoated paper
- 170gsm silk art paper
Additional leaflet printing options
- Full-colour front / full colour both sides
- Single or double-sided print options
- Finishing options: Flat, folded, or perforated leaflet printing with a tear-off panel
- Multiple size options available. Please get in touch to discuss your exact requirements.
Top tips for creating great leaflets that get results…
A poorly designed leaflet means it won’t get noticed and could potentially promote a bad impression on potential customers.
Remember, first impressions count, so use these tips to get the best bang for your buck from your next leaflet marketing campaign.
Before you begin…
Before you begin designing your flyer (alternatively, you can have us design it for you) ask yourself the following questions:
- What are you hoping to achieve with your leaflet? Why are you looking to get a leaflet printed?
- Who is your target audience?
- What information are you looking to present to potential prospects?
- What makes you unique? What pain-point does your service or offering solve?
- When somebody reads your leaflet, what action do you want them to take? Call you, visit your website, visit your store?
- How are you planning to distribute your leaflets?
By answering these questions you will have a better understanding of the goals you are looking to achieve from your leaflet and create a design that has the best chance of success and get the results you are hoping for.
Set targets…
As with any marketing campaign, it’s important to establish goals and targets for your leaflet campaign.
Whether it be the number of phone calls, the volume of sales, or visits to your website. If you don’t have clear targets, how will you measure success?
K.I.S.S: Keep it simple stupid…
While leaflets give you much more advertising space than say a postcard. There’s always the temptation to plaster as much information on to the leaflet as possible. Don’t.
Keep the design clean and simple and make sure you include interesting and engaging content. A cluttered design is going to be hard on the eyes and your message can easily get lost in the mess.
Grab attention, create desire, take action…
Your leaflet should include a powerful headline to grab peoples attention. Well-written, error-free copy and great looking imagery, with a strong offer to pique their interest and create desire in your business, product, or offer, and a strong call to action to get them picking up the phone, stopping by your store, or visiting your website.
Don’t skimp on quality…
Everyone wants to save a bit of cash. But when it comes to the promotion of your business to potential customers, is this really an area where you want to cut costs?
Remember first impressions count. A poorly designed leaflet printed on flimsy, cheap paper stock could potentially present a negative image of your brand to potential prospects.
A professionally designed and printed leaflet should be viewed as an investment and not a cost. A well-designed leaflet will garner more interest and generate more business and put more cash in your pocket.
Check, check, and check again…
You’ve spent hours creating the perfect design and you’re ready to unleash your leaflet on the world. Exciting times right? Well, slow down Nelly.
There’s nothing more infuriating than sending off your design to the printer, receiving your order, and then spotting a typo or other mistake. Avoid a costly re-print and carefully check your design to make sure everything is perfect.
Send a copy of your design to friends and family. Ask them to carefully read through it. Better yet, utilise the services of a good copy editor. Not only will they ensure your design is free of spelling errors, but they will be able to offer advice to improve the accuracy and readability of your copy.
Whats next?
We hope you found these tips useful. If you’d like more information about our leaflet printing options, or perhaps you need help getting the design just right, we’d love to hear from you. Get in touch today.
