Whether you’re looking to impress potential clients, introduce a new product or business service or create buzz for an upcoming sale or event, flyer printing is a cost-effective way to get your message in front of your target audience.
With that being said. When designing your flyer there are a few ground rules which you should follow to help you maximise the effectiveness of your next flyer campaign.
Setting goals and expectations…
As with any marketing campaign, it’s important to set goals and establish what you’re trying to achieve with your flyer marketing campaign. Otherwise, how will you measure success?
Don’t skimp on design or print quality…
We all want to save a buck or two, but remember, first impressions count. A poorly designed flyer printed on a cheap paper stock may not convey the best first impression to your target audience.
Choosing the correct paperweight…
We offer a wide range of paper options to suit most budgets. If you’re looking for the best possible price, then our 80gsm bond would be a great budget option.
Looking for something a little more substantial? Our 250gsm or 280gsm paper stock would be perfect. In fact, this is our most popular paper option.
Perhaps you’re looking to create a menu or invitation. In that case, our heavyweight (300gsm+) paper stock options would be ideal.
Choosing your finishing options…
We offer many different flyer finishing options. Including matte/silk for a smooth professional appearance, gloss finish, perfect for photo’s and vibrant colours, or uncoated for a more natural appearance.
Add spot UV coating or silver or gold foil to draw attention to important areas of your flyer.
If you’re creating a flyer to be used as an invitation, embossing is a great option to add the extra WOW factor to your finished piece.
How about a custom shape? If you really want your flyer to stand out, a custom shape will definitely help!
You can even turn your flyer into a customer loyalty tool by adding a custom punch out card area.
Creating an eye-catching design…
When it comes to design, less is always more. Don’t clutter your design with too much information. Keep it succinct and to the point.
Don’t use too many different font styles and use colour to add emphasis and highlight important areas.
Make sure you include a strong headline to grab peoples attention and encourage them to read your flyer. And don’t forget to add a call to action that will get customers picking up the phone, or visiting your store or website.
And most importantly, make sure your branding is consistent with all your other marketing materials. You certainly don’t want potential clients mistaking you for a competitor!
Consider hiring a pro…
If you need help getting the most from your flyer design we can help. We offer professional graphic design solutions that will help your brand stand out from the crowd.
Get in touch for more information or contact us for a flyer printing quote.
